About Us

Our Vision is to be the engine of online shopping and trade in South Sudan and Uganda.

Our Mission is to create a trusted and vibrant retail ecosystem that facilitates trade across South Sudan and Uganda - connecting millions of buyers while empowering everyone to grow, thrive, and succeed.

To achieve this, we are committed to enabling buyers to access best priced products, transact from anywhere, and grow their business with ease.

Our Core Values

Underpinning our vision are six core values. These six values, embedded across the Group, are the foundation of our corporate culture.

 Love for our customers

Satisfied customers are essential to our success. There are no kings in Askmals, only servants of the customer.

Hardwork

We embrace hard work. We understand that it is only through pushing ourselves beyond our limits of comfort that we become better as individuals and as a company.

Teamwork & Sacrifice

We work together disregarding personal interests to meet the needs of our customers and to build a stronger company.

Honour & Integrity

We are open, honest and trustworthy in all our dealings.